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About Us


Travel Light, Live Light, Spread Light, Be the Light

South is a small business in The South Downs that started through of a love of the beach and a dislike of overflowing washing baskets. 

When we discovered Hammam towels, otherwise known as Peshtemal towels, it was a revelation. We were sceptical that a towel so lightweight and that folded up to such a tiny size would be effective. They are the dimensions of a regular bath sheet, but fold up to the same size as a hand towel!

After testing by ourselves, and our also sceptical children, we can confirm that they really do work and dry really quickly too. No more lugging heavy bags to the beach and no more wet towels drying all over the house for days...hurrah! 

Our premium quality 100% cotton Hammam towels are lightweight, compact, super absorbent and quick drying.

They are made by a small family run business in Turkey, the yarn is OEKO-TEX certified, so no toxic dyes are used, they are ethically made and eco friendly (a sprinkling of magic fairy dust may be involved)*  these towels are perfect for the beach, swimming, the gym, camping, festivals, water sports, surfing, yoga and more.

We have now started to add more products we love to our site, such as lunar calendars, plants and mindful gifts. We hope you love them too!

*Maybe no fairy dust, but we think they are magical

Tag us in your photos  #southhammam to be featured on our social media pages.